You want your presentation to stick. Audience keeps your main idea in mind. People apply it in the context of their business. Public respond to your call to action. All this require working memory. There are three ideas how to boost your listeners working memory:
🦸♂️ Manage interferences. Your presentation could be too familiar with other presentations, which people encounters earlier or after meeting. Clarify what must be remembered and make it distinct.
🎛 Group together materials to boost working memory. Lower cognitive workload to boost working memory—when you task people too much, they’ll look elsewhere for something easier to process. Instead of “1001 items to remember” go for 3 main ideas.
🔄 Link new concepts to the familiar. Current formula for working memory is “attention + long-term memory = working memory”. Use techniques that attract attention and then connect the new items to concepts that already exist in people’s long-term memory. Metaphor is a great device to do this linking.