To Sell is Human by Daniel H. Pink


“To Sell is Human” by Daniel H. Pink is very readable and practical book about sales. He argues that most of us (well, US workforce, and relatable top many in post-industrial economies) are involved in sales, including “non-sales selling”–coaxing people into something, not necessarily meaning immediate movement of cash. Hence, argues Pink, selling is very human activity, although in XXI century it requires some new approaches. ABC of “Always Be Closing” is now replaced by ABC of “Attunement, Buoyancy, Clarity”. In information-rich society caveat emptor give a way to caveat venditor;.

The central part of the book for me is Chapter 7 on Pitch. I find it very useful and practical. The rest is nice salad for this main course–well prepared, well researched, very convincing, and addition to the something central. The positive thing about the book is its practicality. It includes many advice and techniques (based on well documented research), which you could start putting in practice immediately.

P.S. I’ve got this book from some internet list “20 Sales Books You Need to Read in 2020”. However, I’ve heard about it previously, it was sort of hanging on my interest list for some time.

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