Multiple communication channels available 24/7 are a mixed blessing. They allow to spread the message quickly and in multiple formats. However, it can be easy to lose sight of what really needs to be said. Hence, we could technology on a pause for a moment and focus on the message. There are three simple steps to shape the overarching communications strategy and prepare a clear message.

1. 👩🏻‍🤝‍🧑🏻 First, REALLY know your audience

2. 🌟 Then ask, “What do they need to hear?”

3. 🛣 Now for the fun part: building your strategy. Involve your internal stakeholders 👩‍💻 Contributors, 🕵️‍♂️ Reviewers, and 👩‍💼 Approver(s)

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